Citationly is our product. Every fact about Profound on this page comes from its own website, read on 2 November 2026, and is linked. Prices and plans change, so check their pricing page before you decide.
Side by side
| Citationly | Profound | |
|---|---|---|
| What it measures | Which brands ChatGPT names for questions a buyer in your category might ask, which websites the answers cite, and what they say about you. Every count opens to the recorded answers. | Says it shows what customers ask AI, with a Visibility Score by Platform, citation analytics, prompt volumes, agent (bot) analytics and ChatGPT shopping visibility. |
| AI engines (as stated) | ChatGPT (OpenAI's model through its API, web search on). More engines announced when live. | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9, listed as ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. |
| Who does the work | Done for you: we run the questions and walk your team through the report. | Self-serve trial; Enterprise is sales-led, with account teams setting prompt packages. |
| Published pricing | AI Visibility Audit ₹10,000 + taxes; weekly tracking ₹20,000/month + taxes | Free trial (50 prompts, run daily for 7 days); Enterprise: custom. An Agency Growth plan is mentioned without a price. |
| Source | Pricing page, read 2 November 2026 | Pricing page, read 2 November 2026 |
The short version
Profound and Citationly answer the same worry — what AI says when buyers ask about your category — in different ways. Profound is software your team logs into. Its site describes a Visibility Score by platform, citation analytics, prompt volumes, agent (bot) analytics, and visibility in ChatGPT shopping. Its trial covers ChatGPT, Gemini and Google AI Overviews, and its Enterprise plan lists up to nine engines.
Citationly is a service. We ask ChatGPT the questions a buyer in your category might ask, three times each with web search on, record every answer word for word, and walk your team through the report.
When Profound is the better choice
- You need many engines. Profound’s Enterprise plan lists up to nine, including ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google’s AI features. Citationly covers ChatGPT only today.
- Your team wants its own dashboard. If people on your team will log in, add questions and explore every day, self-serve software is built for that.
- You want bot and shopping analytics. Profound’s site lists agent (bot) analytics and ChatGPT shopping visibility. We don’t offer either.
When Citationly fits better
- You want findings, not another tool to run. We do the work and explain it on a call.
- You want to read the answers behind every number. Each count in a Citationly report opens to the recorded answers it came from, with the websites each answer cited.
- You want counts, not a score. We report “named in [n] of [N] answers we recorded”, never a score out of a hundred. See why.
- You want next steps from evidence. Our next steps come from the websites ChatGPT cited in the answers that left you out, and from your own pages, checked against what the answers said about you.
- You’re an Indian brand buying in rupees. An audit is ₹10,000 + taxes, with a second run on the same questions 4 weeks later; weekly tracking is ₹20,000 a month + taxes. Profound’s Enterprise price isn’t published.
What a Citationly audit gives you
- Your headline: named in [n] of [N] answers we recorded, with your place among the brands most named in those answers.
- Where the answers looked: the websites ChatGPT cited, including which of your own pages it used.
- What the answers say about you: top picks, sentences of caution, and anything that disagrees with your own website.
- Next steps: drawn from the websites cited when you were left out. Then a second run 4 weeks later shows what changed.
Can you use both?
Yes. Some teams will want broad, everyday tracking across engines and, separately, a close read of what ChatGPT says in their category and why. The two don’t conflict.
Questions to ask before you choose
Which model answers, and is web search on? How many times is each question asked? Can you read every answer behind a number? How are brand names matched, so that a short name isn’t counted inside a longer one? Our comparison of seven AI visibility tools has the full checklist.
Book a demo to see a real Citationly report, or start with the free check of whether ChatGPT can see your website.